Brayden Zuin

Brayden Zuin spent two years studying psychology before working out that he liked the ideas more than the field. He finished his degree in marketing, applied for a job on LinkedIn, and has spent the years since proving that media spend pays for itself.

Now a Senior Performance Media Specialist, Brayden runs paid media for brands including Austral Fisheries' Skull Island Prawns and Furniture Bazaar. His accounts range from fast-turnover ecommerce to products with six-figure average order values, where a single buyer journey can run for months or years. Most of the job is measurement, right down to reconciling offline numbers by hand in a spreadsheet when the tracking cannot reach them. He presented at JumpStart, the Advertising Council Australia's marketing graduate programme, and was a Campaign Brief WA Supernova finalist in 2025.

If the spend will not return a positive ROI for a business, he will not run it.