Bronagh Spence

Bronagh Spence has spent more than 14 years writing for other people, from Vogue Australia to newspaper newsrooms. She loves words and has very little patience for boring content.

Her work spans retail, healthcare, mining and education, covering SEO-led website copy, brand messaging and large-scale content strategies. More recently she has moved beyond digital content into brand storytelling and campaign development. She worked alongside Bonfire's Creative Director to write the television commercial for Luma's "We Hear You" campaign, and wrote the rebrand messaging for Skull Island Prawns, shaping the voice of one of Australia's most recognised seafood brands.

As Content Manager at Bonfire, she leads a team of writers and works closely with strategists, creatives and account directors to deliver content across every stage of the customer journey. Curious, energetic and ideas-driven, Bronagh pairs commercial thinking with storytelling instinct to make content that both sounds good and performs.