Media Releases

How will AI platforms like ChatGPT and Google's AI Mode reshape online search? What does it mean for business visibility and marketing? Bonfire's Will Bal will reveal all, including practical steps that you can take to stay ahead in an AI-first world. This release is courtesy of the team behind State of Social '25.

Bonfire has opened shop in Melbourne, expanding its East Coast footprint with a new office. The move brings the agency closer to clients, collaborators and platform partners, with Chelsea Craddock, Kelvin Sim and Brodie McMaster leading the charge.

Bonfire has launched a dedicated creative department, marking a new chapter in its 24-year history of digital performance. Led by former Marketforce creative director Luke Williams, the move unites data and creativity under one roof to deliver smarter, more effective work for clients.

Bonfire has been awarded Digital Agency of the Year at the 2025 Campaign Brief WA Awards, their third time winning the prestigious award.

Bonfire has been awarded Accredited Member status by Advertising Council Australia (ACA) for 2025, recognising its commitment to industry-leading employee policies, mental health standards, and organisational ethics.

Barbagallo Watch, the Perth home for exclusive international timepieces, has engaged digital performance agency Bonfire, to help double down on their digital marketing and expand their retail operations.

The craft beer market is on a meteoric rise. New brands and styles popping up almost weekly. So, one of WA’s original and most recognised craft brewery’s, Gage Roads Brewing Co, turned to Bonfire to sure up their market position digitally.

As international and interstate travel remains off-limits, Australia’s Coral Coast has partnered with Bonfire to develop a paid search strategy to encourage the WA community to get out and explore their own backyard.